Free Industry Report
The State of Events 2026
The State of Events 2026 report brings together insights from 380+ event planning professionals worldwide to reveal how the industry is responding, where confidence is growing, and what’s changing as events move into their next phase.Â
Global
INSIGHTS from NA, APAC, EMEA and LATAM
380+
EVENT PROfessionals surveyed
61.9%
citeD budget constraints as their top challenge
62.4%
use AI for their event marketing
Insights shaping the next phase of event planning
Built on real-world data and industry experience, The State of Events 2026 focuses on what planners are actually doing: where they’re investing time and budget, how success is being measured, and which pressures are reshaping decision-making.
Inside the report, you’ll uncover:
Why this report matters
Events remain one of the most powerful ways to connect people, build trust, and deliver impact. But delivering successful events today requires more than flawless execution – it demands clarity, adaptability, and the ability to prove value.
The State of Events 2026 is designed to support event professionals with insight they can use: to benchmark decisions, guide planning conversations, and strengthen the case for investment in events and technology.
About the research
This report is based on survey data and qualitative insights from more than 380 event professionals across regions, industries, and role levels. It reflects the lived experience of planners responsible for delivering conferences, exhibitions, and complex events in an increasingly demanding environment.Â
Produced by EventsAir, drawing on over 35 years of experience supporting event professionals worldwide.Â
Powering over 400,000+ events worldwide
