EventsAir and Marketo Integration

The EventsAir and Marketo Smart Connector is a pre-built integration that syncs attendee, registration, attendance, and marketing data between EventsAir and Adobe Marketo Engage. It keeps your event and marketing systems aligned automatically without manual imports or exports.

The integration syncs registration details, registration status, attendance updates, event details, attendee contact information, marketing preferences, and optional custom marketing fields into Marketo Event Registration records. 

Yes. If someone registers for an event in EventsAir and does not already exist in Marketo, the Smart Connector can automatically create a new Person record using mapped attendee information such as name, organisation, email address, and phone number.

Yes. If an attendee updates their information, cancels their registration, or checks in onsite through EventsAir, those changes are automatically reflected in Marketo so your marketing data stays accurate and up to date. tays accurate and campaign-ready.

Yes. EventsAir marketing fields, including tags, sub-tags, dates, numeric fields, and text responses, can be mapped into custom Marketo Event Registration fields for advanced segmentation and reporting.

No development is needed. The Smart Connector is a pre-built, fully managed solution by EventsAir. Once you provide a few Marketo credentials and settings, our team will configure and maintain the integration for you.

Yes. EventsAir Smart Connectors include built-in encryption, 24/7 monitoring, and are fully managed by our team. You can trust your data is syncing securely and accurately at all times.