EventsAir and Marketo Integration
Real-time event data, ready for marketing
The EventsAir + Marketo Smart Connector syncs registration, attendance, and marketing data into Marketo, helping your team build more targeted campaigns, cleaner segmentation, and better lead intelligence.
Maximize marketing impact with a powerful Marketo integration
The EventsAir + Marketo Smart Connector keeps your event activity flowing into Marketo in real time so your marketing team can move faster, personalize communications, and report with confidence.
One source of truth for event marketing data
Registrations, cancellations, and attendance updates from EventsAir are automatically added to Marketo Event records, ensuring your marketing team always has accurate, event-level engagement data.
Smarter, faster campaigns
Use live registration data, attendance status, marketing preferences, and custom event fields to power more personalised nurture campaigns, audience segmentation, and reporting inside Marketo.
Eliminate manual tasks and errors
The Smart Connector automatically creates or updates Marketo Person records, maps registration details, and records sync issues directly in EventsAir, helping your team reduce manual work and maintain cleaner data.
Best-in-class integrations, built for serious event teams
Our Smart Connector integrations are designed to go further. They’re stable, secure, and continuously evolving, built to support complex event needs and deliver long-term value without the heavy lift.
No-code setup, fast onboarding
Smart Connectors are easy to activate, with no custom development required. Setup is clear, quick, and designed to get your team up and running fast.
Fully managed, monitored, and supported
Each Smart Connector is maintained by EventsAir, complete with continuous monitoring, security oversight, and expert support. You’ll always have a reliable, high-performing connection you can trust.
Always improving, always up to date
Your Smart Connector evolves alongside the EventsAir platform. We regularly add new use cases, apply upgrades, and enhance capabilities, so you always have access to the most powerful and future-ready solution.
FAQs: Marketo + EventsAir integration
The EventsAir and Marketo Smart Connector is a pre-built integration that syncs attendee, registration, attendance, and marketing data between EventsAir and Adobe Marketo Engage. It keeps your event and marketing systems aligned automatically without manual imports or exports.
The integration syncs registration details, registration status, attendance updates, event details, attendee contact information, marketing preferences, and optional custom marketing fields into Marketo Event Registration records.
Yes. If someone registers for an event in EventsAir and does not already exist in Marketo, the Smart Connector can automatically create a new Person record using mapped attendee information such as name, organisation, email address, and phone number.
Yes. If an attendee updates their information, cancels their registration, or checks in onsite through EventsAir, those changes are automatically reflected in Marketo so your marketing data stays accurate and up to date. tays accurate and campaign-ready.
Yes. EventsAir marketing fields, including tags, sub-tags, dates, numeric fields, and text responses, can be mapped into custom Marketo Event Registration fields for advanced segmentation and reporting.
No development is needed. The Smart Connector is a pre-built, fully managed solution by EventsAir. Once you provide a few Marketo credentials and settings, our team will configure and maintain the integration for you.
Yes. EventsAir Smart Connectors include built-in encryption, 24/7 monitoring, and are fully managed by our team. You can trust your data is syncing securely and accurately at all times.
Connect and sync your event tech stack
EventsAir integrates seamlessly with your broader tech stack, connecting to CRMs, finance tools, marketing platforms, and more.
From plug-and-play Smart Connectors to custom API solutions, EventsAir is designed to work with the systems you already trust — so your data flows, your teams stay aligned, and your events stay connected from start to finish.
Current customers
Contact our team today to get started on your event integrations journey.
New to EventsAir?
Learn how our powerful integrations will simplify your event management and transform your event tech stack today.