May AirWaves – Key Takeaways  

Kelly Harvey
Kelly Harvey
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    Hosted bi-monthly, AirWaves serves as our exclusive webinar to keep customers in the loop with all things EventsAir. This May, not only did we hear about EventsAir’s latest technology updates and product initiatives, but attendees received an exclusive sneak peek into our UI uplift and Attendee App prototypes.  

    Here are our highlights from our May AirWaves.  

    Company Update – Chris Ridd, CEO  

    We’re delighted to announce that not only are we exhibiting at two upcoming industry events, but EventsAir is powering both Evolve 2024 and MEETINGS 2024 as technology partner.  

    Upcoming Events  

    Evolve 2024 – Hunter Valley, Australia 

    We are proud to continue our long-standing partnership with MEA, powering Evolve 2024 as a platinum partner. Evolve provides a fantastic opportunity to showcase EventsAir’s capabilities – so make sure you connect with our team . We are looking forward to joining the events community in the Hunter Valley from 12 – 13 June.  

    MEETINGS 2024 – Rotorua, New Zealand  

    MEETINGS is the biggest national tradeshow in New Zealand for the business events industry, organized by Business Events Industry Aotearoa (BEIA). Held in Rotorua from 19 – 20 June, EventsAir is looking forward to exhibiting as Technology Partner for this year’s event.  

    Technology Update – Mehdi Khalili  

    Azure Migration Success  

    For the past 12 months, we’ve been working behind the scenes to build our new, modern Azure architecture, which is underpinned by four key pillars:  

    1. Improved security – allows us to detect and protect against an even larger number of security threats  
    1. Performance efficiency – the new architecture increases and decreases the scale to cater for the demands on the platform very efficiently  
    1. Operational excellence – better monitoring and observability to easily troubleshoot  
    1. Reliability – uplifts the availability, resiliency and reliability of the platform 

    This substantial undertaking has now reached its final phase and we’re excited about the benefits this migration will bring to EventsAir and our customers. This milestone represents a significant step forward in our ongoing efforts to improve the event management experience.   

    Email Marketing Landscape  

    The email marketing landscape has changed significantly in the last couple of months as major email providers have updated their policies and guidelines. Although these changes provide a proactive step towards safer email security and safeguarding brand reputation, they have resulted in global impacts on email deliverability. 

    So, how can you ensure your emails land in your audience’s inbox? 

    Ultimately, email providers have now gotten very strict about what constitutes ‘spam’, so reviewing your email-sending practices to align with these new standards is essential. 

    Looking for some extra help? We’ve written a deep dive covering these recent changes to the email landscape and how to improve your email deliverability here.

     Product Update – James Flynn 

    Attendee Experience  

    This year we are investing heavily in improving the experience for your attendees, with the Attendee App a key area of focus. Our strategic three-pronged approach ensures we can deliver a variety of solutions:  

    1. Rebuilding Attendee App – we will rebuild our App with the latest technology to ensure an excellent attendee experience and help you deliver transformative events (sneak peek below!). 
    1. Integrating a third-party app – we are thrilled to be integrating with Entegy, a proven solution for major conferences.  
    1. Uplift our existing Attendee App – we are improving the look and feel of our current Attendee App by refreshing the User Interface.  

    Additionally, accessibility remains at the forefront of our agenda. Ensuring that our event sites meet WCAG standards guarantees that all users can access content effortlessly. 

    Planner Experience  

    We’re committed to enhancing your experience as an event planner by making significant uplifts to EventsAir. Expect user interface enhancements, streamlined workflows, setup improvements, enriched reporting capabilities, and more. Our goal is to ensure that EventsAir remains intuitive, efficient, and user-friendly, 

    API Phase 3  

    Our API functionality continues to expand with the upcoming introduction of membership and contact stores, marketing tags, notes, file uploads, email communications, inventory, attendance, and webhooks. Look out for more information on this very soon.  

    UX Design Uplift – Warren Prasek  

    UI Uplift  

    As part of our initiative to enhance the planner experience, we’re excited to unveil our UI uplift, bringing a refreshed design to EventsAir. With a clean, modern aesthetic and intuitive navigation, this update promises a revitalized EventsAir experience while maintaining familiarity with existing workflows. 

    Attendee App Prototype  

    Attendees of our May AirWaves webinar were treated to an exclusive live demonstration of our conceptual prototypes for the all-new Attendee App. From one-click access to guided setup and check-in, personalized home screens to streamlined navigation, and refined agenda handling, these exciting features offer a glimpse into App rebuild. If you missed the demo, be sure to gain access to the recording by talking to your Account Manager.

    We’ll see you in June for our next instalment of AirWaves!