Free Industry Report
A practical guide to AI in event planning
Artificial intelligence is everywhere. But for event professionals, the real question is far more practical: where can it genuinely make your work easier?
This report cuts through the noise to explore where AI is already delivering value today, what’s holding adoption back, and how to apply it with clarity, confidence, and control in 2026.
Global
INSIGHTS from NA, APAC, EMEA and LATAM
380+
EVENT PROfessionals surveyed
72%
believe AI is valuable or essential
62.4%
use AI for their event marketing
Insights shaping the future of AI in event planning
Built on real-world data and industry experience, AI in Events focuses on how planners are actually using AI today – where it’s delivering value, where it’s falling short, and how adoption is evolving across the industry.
Inside the report, you’ll uncover:
Why this report matters
Artificial intelligence is rapidly becoming part of how events are planned, marketed, and delivered. But while interest is high, knowing where – and how – to apply it remains a challenge.
For event professionals already navigating tight budgets, rising expectations, and increasing complexity, AI only matters if it makes the work easier, faster, or more effective.
AI in Events is designed to bring clarity to that question by helping you understand where AI is delivering real value today, where it isn’t, and how to approach it with confidence.
About the research
This report is based on survey data and qualitative insights from more than 380 event professionals across regions, industries, and role levels.
It reflects how planners are currently using AI, where they’re seeing value, and what’s holding wider adoption back – including challenges around knowledge, trust, and implementation.
Produced by EventsAir, drawing on over 35 years of experience supporting event professionals worldwide, this report combines industry data with practical guidance to help planners move forward with clarity and confidence.
Powering over 400,000+ events worldwide
