Tracking Attendance and Beyond: When is it All Too Much?

It used to be that we just automated the registration process with self-check in kiosks. From the moment an attendee presents their QR code to check into a conference, to when we hand them their name badge with an embedded chip, we know where they are, how long they are in a workshop and where they are going to.

Today, employing embedded chips such as RFID and NFC (Near Field Communication), employing Bluetooth technology in new ways and taking advantage of location aware smart phones and tablets, today’s events are more connected, tracked and monitored than ever before.

Alec Sonenthal, Director of Strategic Development for Centium Software, recently presented a session on Big Data at EIBTM in Barcelona. Topics covered included:

• New trends in attendance tracking, including ibeacons and geo-fencing
• Understand how new technology such as NFC and Bluetooth have enabled new ways to track and monitor your attendee’s presence and engagement
• Looking at the future of wearable technology and how it can impact attendee engagement
• A brief discussion of the ethics and challenges of these new technologies

About Centium Software

Centium Software develops innovative software systems for the meeting/events industry, landmark world events and the accommodation industry. For more than 25 years, the team has developed mission-critical management solutions that enhance productivity, lower labor costs and increase profitability.

We derive our solutions from decades of hands-on experience working in diverse industries. We recruit talented professionals from the technology and hospitality industries, and have assembled a seasoned team with more than 350 years of combined experience. Centium has offices in US, UK, New Zealand and Australia